SEO is a great way for businesses to combat the rising prices of paid channels. Generating organic traffic to your e-commerce website is critical because in doing so you do not have to rely heavily on paid channels
Here is a list of ecommerce SEO tips that will help you grow your traffic organically to make more sales through your website.
1. Improve website structure
Having a proper website structure allows your website to rank higher on Search Engine Results Pages. The higher you rank the better a chance you have at getting leads and conversions. There are many ways you can improve website structure such as breadcrumb navigation and cleaning up URLs. By incorporating a theme that is easy to navigate, you can ensure that more people who come to your website, stay longer on the website. This allows you to optimize your search results and improve usability and accessibility.
2. Research keywords
Your e-commerce website should use strong keywords that are picked through research. This will allow you to optimize your search results. Many tools can help you find the right keywords for your business such as Google Keyword Planner. You want to find high-volume keywords that can rank your website high up the search results among other competitors.
3. Product page optimization
You need to come up with a strategy for how your product pages will appear to users. Product descriptions that come straight from the manufacturer will not be enough to rank your website higher; you need to use H1’s, Meta Titles, and Meta Descriptions to ensure that your product pages stand out to potential customers. Visual aids also help, sticking to a uniform branding and steering clear of jargon in the description will definitely improve your company’s number of leads and conversions.
4. Use unique content
E-commerce stores are very particular about content duplicity. There are hundreds and thousands of products out there and that means differentiating between these variations can harm your search rankings. To minimize the negative effect of duplicate content on rankings, we recommend that you use the canonical tag or a 301 redirect to hint to google bots where the content is similar and where it is identical.
5. Mobile-first approach
There are simply more people on their smartphones today than ever before. This means that your website should cater to the growing demand that comes with these devices. The store must be optimized for mobile phones. A responsive design is crucial to any business nowadays as more people expect a seamless mobile experience from their customers.
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